Media Relations and Corporate Communications

The University of Maryland Medical System Department of Communications and Public Affairs manages external communications and media relations, employee communications, and Web-based communications channels for the Medical System (public web sites & employee intranet sites). Our team works diligently to help promote, advance and protect the reputation of our 13-hospital Medical System, and to communicate critical organizational information to employees. Our responsibilities include:

Media Relations and Corporate Communications

• News press release & feature story development
• Media training
• Media monitoring
• Media policies

Issues/Crisis Communications

• 24/7 coverage
• Coordinate responses to media with executive leadership, risk management, legal, compliance
• Serve as spokespeople to media and as Public Information Officers (PIOs) during incidents (Hospital Incident Command)
• Coordinate with system hospital CEOs/communications leaders

Web & Communications Technology

• Web strategy
• Web software & hardware (content management systems) management
• Web programming
• Digital sign software/hardware management

Strategic Internal/Employee Communications

• Employee Intranet governance and content
• Emergency employee communications (text messaging, intranet, email)
• Internal project communications planning